Subaru of America Reports 52,733 Units in April 2026 as EV Family Posts Best Month Ever
Subaru of America sold 52,733 vehicles in April 2026, a 5.9 percent decline versus April 2025, continuing a year-to-date pattern that has the brand trailing prior-year totals by 12.7 percent through the first four months — 194,683 units against 222,968 a year ago. The headline numbers are soft, but the model-level story is more selective than the aggregate suggests.
Forester held the volume lead for the fourth consecutive month, moving 17,837 units. Crosstrek posted its best April ever at 15,667 units, up 4.9 percent year-over-year. Outback, at 10,552 units, remains a stable contributor despite an 8.3 percent monthly decline and a steep 26.9 percent YTD shortfall — a number that warrants attention as one of the brand’s historically strongest nameplates.
The more consequential development is on the EV side. The Subaru electric vehicle family — Solterra, Trailseeker, and the newly introduced Uncharted — collectively sold 2,053 units in April, the best month ever for the group. Solterra contributed 1,128 units (+18.9 percent year-over-year). Trailseeker and Uncharted, both just reaching retailer lots in April, added 406 and 519 units respectively in their first month of availability. Neither model existed in the April 2025 comparison base, making their combined 925-unit contribution entirely incremental.
The sharper declines in the table belong to models under strategic pressure. Legacy posted just 247 units against 1,876 a year ago, an 86.8 percent collapse that signals the sedan’s effective wind-down. Impreza fell 43.6 percent to 1,444 units. Both trajectories are consistent with Subaru’s ongoing shift of volume weight toward the SUV and crossover segments.
WRX was the month’s outlier on the upside, up 52.6 percent to 1,178 units — a figure likely driven by model-year timing and constrained prior-year inventory rather than a sustained demand shift.
“Demand for affordable, capable, and safety-focused vehicles remains strong,” said Jeff Walters, President and COO of Subaru of America, pointing to the Crosstrek, Forester, Outback, Trailseeker, and Uncharted as the pillars of the current lineup. The arrival of two new EV nameplates in a single month is a meaningful acceleration of Subaru’s electrification timeline, even if total volumes remain modest relative to the broader portfolio.
April 2026 Sales vs. April 2025
| Model | Apr 2026 | Apr 2025 | Chg | YTD 2026 | YTD 2025 | Chg |
|---|---|---|---|---|---|---|
| Ascent | 3,472 | 3,758 | -7.6% | 12,647 | 14,837 | -14.8% |
| BRZ | 283 | 331 | -14.5% | 1,086 | 1,133 | -4.2% |
| Crosstrek | 15,667 | 14,935 | +4.9% | 54,164 | 58,547 | -7.5% |
| Forester | 17,837 | 19,330 | -7.7% | 71,989 | 69,195 | +4.0% |
| Impreza | 1,444 | 2,559 | -43.6% | 5,356 | 10,466 | -48.8% |
| Legacy | 247 | 1,876 | -86.8% | 2,035 | 7,676 | -73.5% |
| Outback | 10,552 | 11,501 | -8.3% | 37,626 | 51,435 | -26.9% |
| Solterra | 1,128 | 949 | +18.9% | 4,169 | 4,080 | +2.2% |
| Trailseeker | 406 | — | — | 409 | — | — |
| Uncharted | 519 | — | — | 522 | — | — |
| WRX | 1,178 | 772 | +52.6% | 4,680 | 5,599 | -16.4% |
| Total | 52,733 | 56,011 | -5.9% | 194,683 | 222,968 | -12.7% |
The structural read is straightforward: Subaru’s core SUV trio of Forester, Crosstrek, and Outback continues to carry the brand, sedans are in managed decline, and the EV portfolio is gaining both breadth and volume. Whether Trailseeker and Uncharted can scale fast enough to offset the compounding YTD gap is the question the next few months will answer.