Kia America delivered 72,703 vehicles in April 2026, a 3 percent dip versus the same month a year ago — a comparison made difficult by elevated April 2025 demand — but the headline number understates a broader story of structural momentum. Through the first four months of 2026, Kia has moved 279,718 units, a 2 percent gain over the same period in 2025 and a new year-to-date sales record for the brand.

Subaru of America sold 52,733 vehicles in April 2026, a 5.9 percent decline versus April 2025, continuing a year-to-date pattern that has the brand trailing prior-year totals by 12.7 percent through the first four months — 194,683 units against 222,968 a year ago. The headline numbers are soft, but the model-level story is more selective than the aggregate suggests.

Forester held the volume lead for the fourth consecutive month, moving 17,837 units. Crosstrek posted its best April ever at 15,667 units, up 4.9 percent year-over-year. Outback, at 10,552 units, remains a stable contributor despite an 8.3 percent monthly decline and a steep 26.9 percent YTD shortfall — a number that warrants attention as one of the brand’s historically strongest nameplates.